About Us

OVERVIEW

Founded in 2012, the House of Sheens is a luxury lifestyle brand that endeavors to deliver high quality and enduring style to women of particular taste. Prints, bold colours and subtle elegance are salient aspects of our bags.

Crafted by regional artisans within South East Asia, our bags exude exotic Asian touches and yet, are deeply relevant to the individualistic woman who desires to exhibit the bolder side of her personality.

The bags are all of impeccable quality, making House of Sheens comparable to high-end global brands.

OUR FOUNDER

Shireena Shroff Manchharam is the Founder, Director and Head Designer at House of Sheens. She is passionate about fashion, empowering youth in our society, as well as her family, and most importantly, her two children.

She has a diverse background from growing up in Japan, to studying in Canada and Spain and living and working in Hong Kong and Singapore. She is also the Managing Director and Founder of Sheens Image Consulting, a lifestyle coaching business started in 2008. She works with people from an array of backgrounds and is dedicated to helping people realize their full potential.

She is often inspired by her loved ones and the beautiful sights on her travels and embeds this into her designs and styles of the bags and accessories. Through her designs, she seeks to amplify and draw out the depth of the modern independent woman who carries the bags. Her dream is to empower women, and to inspire others to live with ambition, confidence and style.

GIVING BACK

The Singapore Committee for UN Women is a non-profit organisation working towards women’s empowerment and gender equality in the region.

Established in 1999, the organisation originally functioned as a National Committee of the United Nations Development Fund for Women (UNIFEM). In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. As part of this process, UNIFEM merged with other women’s entities under the United Nations to form UN Women, bringing together resources and mandates for greater impact.

They support programs that provide women and girls with access to education, healthcare, economic independence and a life free of violence and abuse.

OUR PARTNERSHIPS

Since July 2014, the House of Sheens has been working closely with MDIS School of Fashion and Design and Marketing, to introduce a series of design competitions that aims to showcase young talent.

We recognized the school’s mission of nurturing a new generation of creative professionals in the specialization of Fashion Design, and sought actively to help in discovering and promoting these budding designers.

House of Sheens also works with the prestigious Raffles College of Higher Education.