House of Sheens started out in 2012 and has since matured significantly as a brand. With four collections under our belt, including the edgy Larian collection that was recently released on 27th June, we are pleased to announce that we are marking this momentous milestone with the introduction of our first brand ambassador, Suhina Singh Cesenni.

Suhina was a finalist in the 2001 Miss South Africa Pageant at the young age of 19 and also has a medical background. She is currently leading the marketing and communications department of 10 Minutes With (10MW), a business co-founded by her husband.  Being such an amazingly accomplished woman in her own right, Suhina definitely disproves the usual phrase “beauty is only skin-deep” with her wit and passion during our email interview with her.


1. Could you tell us a little about your background as a doctor and a model?
Actually, I started modelling at a young age. I have a love for fashion, so modelling seemed to be a natural inclination. Medicine is also a passion of mine as I enjoy helping people and making a difference in people’s life, hence my career as a General Practitioner (GP).


2. What made you transit to taking on your current position of being the head of Marketing and Communications here in Singapore?
The switch to Marketing came about by chance. I was unable to practise in Singapore despite being registered to practise in both South Africa and the UK. I spent a good couple of months working in a medical communications company here, but it wasn’t a good fit with what I wanted to do. I was considering moving back to the UK, when the opportunity at 10MW presented itself. I was asked to help out with the social media for a week, while they tried to find the right match for the role.
The reason I fell in love with 10MW is because it has a very human aspect to it. We get to help people with one of the most important decisions in their lives – their career. In that week, not only did I get to love what the platform does, but I also saw how I could help to grow the platform. Thus, I created a marketing and communications team. Being a doctor has helped me to learn several skills, of which includes communication. My love for fashion also ignites my creativity, an essential asset in Marketing.


3. What about your passion for bags?
 I am a self-confessed bag-a-holic that loves to collect bags. My preferences vary, but currently, my two favourite bags are my Celine Mini Luggage and my Louis Vuitton W PM bag. I am also in love with backpacks and cross-body bags at the moment!


4. How does House of Sheens fit in with your personal style?
The best aspect of the bags designed by the House of Sheens, is that the bags are so easy to carry and match. They
instantly up the chic factor to any outfit!


5. Lastly, being the ambassador for House of Sheens, what would you like to convey to all women out there?
Love yourself and be yourself!
The multi-faceted lady is the ideal epitome of what every woman who carries products by House of Sheens aspires towards. Suhina perfectly embodies the House of Sheens spirit within her – confidence, independence and passion not just for style, but also the world around her.

Currently, House of Sheens boasts three collections under our belt, including the new Larian collection. Shireena, our managing director, has always been fully in charge of all the designs. She draws inspiration from all sources, from nature to her travels to her personal experiences in life.


However, we are planning a surprising, but exciting twist in our operations. We hereby announce our collaboration with MDIS School of Fashion and Design! The students have been working on their assignment, whereby they design accessories and bags that House of Sheens will eventually select and bring alive. The winners of the competition will get to realise their fashion dreams and see them come to life. These designs will be released as part of the next collection by House of Sheens.


We are really thrilled about this collaboration with young designers who are full of the vibrancy, enthusiasm and innovation that comes with youth! We are confident that this will further establish House of Sheens’ presence and identity as a luxury lifestyle brand, while at the same time, reaffirming the creativity of MDIS Fashion and Design students. This collaboration will definitely inject a few shots of the young students’ unique takes on House of Sheens as a brand, fusing the classic and the innovative. With the young generation at the helm, we eagerly anticipate a new wave of creativity in bag design!

Do look out for sneak previews of more exciting designs in the works by the students!