Entrepreneur Shireena Manchharam is one busy lady. While managing her image consulting business, Sheens Image Consulting (which she launched in 2008), the mother-of-two even found time to launch a second business, House of Sheens in 2012.

Born out of her love of bags, House of Sheens is a Singapore-based luxury fashion brand that not only crafts high quality products but also supports local talent and charities as well. In this interview, she shares with us what inspires her and how she manages to balance work and family life.

Melissa Lwee-Ramsay: Perhaps you can tell me more about why you decided to start House of Sheens?
Shireen Manchharam: I started House of Sheens because I’ve always had a passion for handbags. I found a great supplier of python leather and started making small quantities of bags and selling to friends. Soon our customer base increased and now we have our own showroom in Amoy Street. I have an executive coaching and image consulting businesses and felt I needed a creative outlet. Creating and designing bags filled that role.

How do you manage to balance your work as an image consultant and House of Sheens?
I keep both businesses very separate and do them at different times of the day. Sheens Image Consulting is my serious, corporate clients, wear a suit and heels role, while House of Sheens is where I let my creativity flow. Coaching comes naturally to me but for House of Sheens, it has been a journey with lots of trial and error and learning from mistakes.

I understand that House of Sheens tries to support young talent through its initiatives. Can you share with us some examples of how you’ve done so and why you think it’s important to do so?
I believe that my businesses have to have a component of working with young people. To me it’s extremely personal — I wasn’t always confident and didn’t believe in my abilities. Looking back, there were certain mentors and opportunities that I really believe helped me get to where I am today. So if I can provide the same opportunities to students to help them their goals, that is something that’s extremely satisfying for me.

For House of Sheens, we work with MDIS School of Fashion & Design to provide competitions and programmes where students can design products for us. We then bring their designs to life. We also teach them how to be effective communicators and marketeers.

At Sheens Image Consulting, we coach students at universities in Singapore and Hong Kong. We help them work on skills to ace interviews, realise their potential and grow as individuals.

Entrepreneur Shireena Manchharam is one busy lady. While managing her image consulting business, Sheens Image Consulting (which she launched in 2008), the mother-of-two even found time to launch a second business, House of Sheens in 2012.

Born out of her love of bags, House of Sheens is a Singapore-based luxury fashion brand that not only crafts high quality products but also supports local talent and charities as well. In this interview, she shares with us what inspires her and how she manages to balance work and family life.

Melissa Lwee-Ramsay: Perhaps you can tell me more about why you decided to start House of Sheens?
Shireen Manchharam: I started House of Sheens because I’ve always had a passion for handbags. I found a great supplier of python leather and started making small quantities of bags and selling to friends. Soon our customer base increased and now we have our own showroom in Amoy Street. I have an executive coaching and image consulting businesses and felt I needed a creative outlet. Creating and designing bags filled that role.

How do you manage to balance your work as an image consultant and House of Sheens?
I keep both businesses very separate and do them at different times of the day. Sheens Image Consulting is my serious, corporate clients, wear a suit and heels role, while House of Sheens is where I let my creativity flow. Coaching comes naturally to me but for House of Sheens, it has been a journey with lots of trial and error and learning from mistakes.

I understand that House of Sheens tries to support young talent through its initiatives. Can you share with us some examples of how you’ve done so and why you think it’s important to do so?
I believe that my businesses have to have a component of working with young people. To me it’s extremely personal — I wasn’t always confident and didn’t believe in my abilities. Looking back, there were certain mentors and opportunities that I really believe helped me get to where I am today. So if I can provide the same opportunities to students to help them their goals, that is something that’s extremely satisfying for me.

For House of Sheens, we work with MDIS School of Fashion & Design to provide competitions and programmes where students can design products for us. We then bring their designs to life. We also teach them how to be effective communicators and marketeers.

At Sheens Image Consulting, we coach students at universities in Singapore and Hong Kong. We help them work on skills to ace interviews, realise their potential and grow as individuals.

A percentage of proceeds from the sale of House of Sheens’ new Larian Collection will go to the Malala Fund, what made you decide to do this and why?
A percentage of proceeds from our limited edition Larian Collection (launching 19 October 2016) will go to the Malala Fund. It is a collection of sling bags for girls, and sling backpacks for boys. They were co-designed by my children, Lara and Arian, as well as two students from the MDIS School of Fashion & Design. My daughter Lara, who is six, has been inspired by Malala and her fight for education and was trying to find a way to raise money for her.

This article originally appeared on Mummyfique.com. Read the full article here.

Blue-Christmas-Online-Ava-Mano-Clutch

Looking at all the parties and late nights you’re about to have, you’ll need an accessory that will outshine Christmas’s sparkle. Crafted from snakeskin and leather in a brilliant shade of cobalt, the Ava Mano clutch is a complete stunner. Its boxy and compact form will be all you need to take you from dinner date to cocktail hour.

READ FULL ARTICLE HERE 

At The Boutique Society we love to think of ourselves as an online emporium of designers and makers from around the globe, who curate the best in unique and high-quality products in Fashion, Gifts and must have style pieces for your home.

We also love to take things “off-line” too to meet our stylish customers face to face and to introduce our raft of incredible designers to the world. On Wednesday evening in Singapore we did just that. TBS co-hosted an event at the beautiful Aria rooftop bar in the heart of Chinatown and a short walk from bustling Club Street.

In this tropical setting underneath the Singapore stars TBS helped bring together a selection of inspiring designers for an evening of Fashion, networking and shopping the latest collection from House of Sheens. The event kicked off at 7pm with fashionistas & bloggers mingling and trying the new collections on for size.

House of Sheens have launched not just one but two collections; the Younique Collection created by women for women and the Larian Collection for children designed by House of Sheen’s designer – Shireena’s two children. Prepare for an overload of cuteness from the kids walking the runway!

Article written by The Boutique Society. View full article here.

On October 19, 2016, a Singaporean lifestyle fashion label called House of Sheens unveiled its latest collection of leather handbags. This range of bags is dedicated to empowering women to feel special, beautiful and confident about themselves, thus the range of bags has been named the ‘Younique’ Collection.

The Younique Collection was designed by students at the MDIS Fashion & Design School in Singapore, and follows House of Sheens motto;designed by women, for all women. House of Sheens also featured a limited edition collection of children’s bags the Larian Collectionnamed after the founder, Shireena Shroff Manchharam’s children.

There’s more! House of Sheens, collaborated with Apparella and featured a fashion show made up of affluent women, representing different cultures and personalities. Apparella is a Singaporean fashion label, selling ready-to-wear basics and sharp-tailored pieces. Similar to the strong women behind both brands, this event aims to inspire and show how female entrepreneurs can change the landscape in the fashion industry.

Still not convinced on why this collection is truly special? A percentage of proceeds from both, the Younique Collection and the Larian Collection will go to the UN committee for Women & Children and to the famed Malala Foundation.

Original article written by Vanilla Luxury, and can be found here.

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