Swati

What made you chose this line of work, what makes it exciting to you?

Digital marketing is a new found love for me – I have always secretly believed that I could learn and do anything that I wanted to. Having lived the corporate life for almost 8 years, I decided that I wanted more control over my personal and professional life. That is how Influenshine started. It is a digital marketing firm that is helping businesses become more successful through online marketing techniques.

As I child I was quite proficient with technology and coding. I also always loved to write and was constantly a part of my school and college publications. I realized that both these skills were actually quite valuable to businesses in a digital world. I taught myself the various digital marketing offerings by taking some courses and extensively researching on the internet – be it Search Engine Optimization (SEO) or Social Media Management, and successfully used it for a number of startups.

The fact that it is still somewhat of an unknown commodity among small business owners pushed me to start Influenshine because I really believed that I could make a difference to them. What makes it exciting for me is that technology is changing at break-neck speed, and new offerings are being added to the marketing world regularly. There’s a lot to look forward to, and marketing as we know it today is also going to evolve and become much more powerful and potent.

As a start-up yourself, what are the hardest things you have to overcome?

The biggest worry I have is to get the right talent. The people you work with can make or break a business, and since the beginning I have been creating an ecosystem of creatives, technologists, software specialists, writers and marketers around me who I can look up to for advice, partnerships and inspiration.

What makes you work with other start-ups like HOS and what do you think are some of the biggest challenges small businesses face?

Small businesses need all the help they can get, and I learn a lot from these experiences too. I think that lack of resources and knowledge about harnessing the power of digital marketing is holding back a lot of small businesses. The world of e-commerce is extremely competitive and also network-driven, which means that the big players with deep pockets have a clear advantage. However, small businesses can establish their niche, their purpose and their authenticity, and by cleverly using social media and search engine techniques can also establish their positioning in the market.

What drives you to wake up every morning and do what you love?

The belief that what I do can have a huge impact on other business’ bottom line is an amazing incentive. I love exploring new technologies and creating meaningful interactions between brands and consumers. I want to be at the forefront of innovative technologies and adapt them to benefit both brands and consumers. I love the new trends that are hitting the market, and am constantly thinking of ways to raise the game – it gives me plenty of incentive to get up every morning!